Welcome to our September content calendar!
In 2015, 78% of surveyed marketers said that video is an important component of their marketing strategy. Now, the percentage of marketers that value video content has climbed to 92%.
This means that everyone—including your competitors—is creating videos for their businesses.
So, how do you ensure they don’t leave you in the dust?
The answer is simple: by working harder and smarter.
To help you do exactly that, we have compiled a September content calendar full of everyday events to keep you productive throughout the month. Also, we’ve included ideas and pro tips to help you work even smarter than last time.
Sounds interesting? Let’s dive into it!
Contents
September Content Calendar: Daily Events the Month
The first and main section of our September content calendar contains a compilation of events for the month. Choose the ones that sit best with your business and create content around them!
September 1
- American Chess Day
- Building and Code Staff Appreciation Day
- Chicken Boy’s Day
- Emma M. Nutt Day
- Ginger Cat Appreciation Day
- Cherry Popover Day
- No Rhyme or Reason Day
- Tofu Day (UK)
- Pink Cadillac Day
- Toy Tips Executive Toy Test Day
- World Letter Writing Day
September 2
- Bison-ten Yell Day
- Calendar Adjustment Day
- Global Talent Acquisition Day
- Blueberry Popsicle Day
- Pierce Your Ears Day
- Spalding Baseball Day
- World Coconut Day
September 3
- Skyscraper Day
- Welsh Rarebit Day
- Baby Back Ribs Day
- US Bowling League Day
September 4
- Bring Your Manners to Work Day
- College Colors Day
- Eat an Extra Dessert Day
- Food Bank Day
- Lazy Mom’s Day
- Macadamia Nut Day
- Newspaper Carrier Day
- Wildlife Day
- Wear Teal Day
September 5
- Franchise Appreciation Day
- International Bacon Day
- International Day of Charity
- International Vulture Awareness Day
- Kentucky Derby
- Be Late For Something Day
- Cheese Pizza Day
- Hummingbird Day
- Shrink Day
- Tailgating Day
- World Beard Day
- World Samosa Day
September 6
- Barbie Doll Day
- Fight Procrastination Day
- Great Egg Toss Day
- Coffee Ice Cream Day
- Pet Rock Day
- Read a Book Day
- Stillbirth Remembrance Day
September 7
- Google Commemoration Day
- Grandma Moses Day
- World Duchenne Awareness Day
- Superhuman Day
- Buy a Book Day
- Labor Day
- Mouthguard Day
- Acorn Squash Day
- Beer Lover’s Day
- Feel the Love Day
- Grateful Patient Day
- Neither Snow Nor Rain Day
- Salami Day
September 8
- Another Look Unlimited Day
- International Literacy Day
- Actors Day
- Ampersand Day
- Ants on a Log Day
- Date Nut Bread Day
- Pledge of Allegiance Day
- Pardon Day
- Pediatric Hematology/Oncology Nurses Day
- Star Trek Day
- Telephone Tuesday
- World Physical Therapy Day
September 9
- Care Bears Share Your Care Day
- Fetal Alcohol Spectrum Disorders Awareness Day
- International Sudoku Day
- Steak au Poivre Day
- Teddy Bear Day
- Wiener Schnitzel Day
- Tester’s Day
- Wonderful Weirdos Day
- Quiet Day
September 10
- International Make-Up Day
- Blame It on the Large Hadron Collider Day
- International Creepy Boston Dynamics Robotic Horse Day
- Hot Dog Day
- Swap Ideas Day
- Sew Be It Day
- TV Dinner Day
- World Suicide Prevention Day
- Alpaca Day
September 11
- “I Want to Start My Own Business” Day
- Libraries Remember Day
- Make Your Bed Day
- 401(k) Day
- Day of Service and Remembrance
- Emergency Responders Day
- Hot Cross Bun Day
- No News Is Good News Day
- Remember Freedom Day
- Stand up to Cancer Day
- Women’s Baseball Day
- Patriot Day (Also known as 9/11)
September 12
- Aunt’s Day
- Farmers’ Consumer Awareness Day
- Defenders Day
- International Drive Your Studebaker Day
- Chocolate Milkshake Day
- Day of Civic Hacking
- Day of Encouragement
- Lacemaking Day
- Police Woman Day
- Report Medicare Fraud Day
- Programmers’ Day
- Video Games Day
- World First Aid Day
September 13
- Bald is Beautiful Day
- Fortune Cookie Day
- International Chocolate Day
- Kids Take Over The Kitchen Day
- Celiac Awareness Day
- Defy Superstition Day
- Grandparents Day
- Hug your Hound Day
- Peanut Day
- Pet Memorial Day
- Positive Thinking Day
- Racial Justice Sunday
- Roald Dahl Day
- Snack a Pickle Day
- Supernatural Day
- Sustainable House Day
- Uncle Sam Day
September 14
- Boston Marathon Day
- Eat a Hoagie Day
- Gobstopper Day
- I’m on Top of It Day
- Boss/Employee Exchange Day
- Coloring Day
- Cream-Filled Donut Day
- Live Creative Day
September 15
- Butterscotch Cinnamon Pie Day
- Get Ready Day
- Google.com Day
- Greenpeace Day
- International Day of Democracy
- International Dot Day
- Make a Hat Day
- Caregivers Day
- Cheese Toast Day
- Crème de Menthe Day
- Double Cheeseburger Day
- Felt Hat Day
- IT Professionals Day
- Linguine Day
- Online Learning Day
- Tackle Kids Cancer Day
- Thank You Day
- Someday
- Take a Loved One to the Doctor Day
- World Afro Day
September 16
- Anne Bradstreet Day
- International Day for the Preservation of the Ozone Layer
- Mayflower Day
- Cinnamon Raisin Bread Day
- Collect Rocks Day
- Day of Prayer and Remembrance for the Victims of Hurricane Katrina
- Guacamole Day
- School Backpack Awareness Day
- Tattoo Story Day
- Stepfamily Day
- Teenager Workout Day
- Working Parents Day
- World Play-Doh Day
- Wrinkled Raincoat Day
September 17
- Constitution Day and Citizenship Day
- Free Queso Day
- Apple Dumpling Day
- Monte Cristo Day
- Professional House Cleaners Day
- Table Shuffleboard Day
- Time’s Up Day
- World Patient Safety Day
September 18
- Chiropractic Founders Day
- First Love Day
- Hug a Greeting Card Writer Day
- International Grenache Day
- International Read an eBook Day
- Cheeseburger Day
- Concussion Awareness Day
- HIV/AIDS and Aging Awareness Day
- POW/MIA Recognition Day
- Respect Day
- Tradesmen Day
- Rice Krispies Treats Day
- World Bamboo Day
- World Water Monitoring Day
- Hug Your Boss Day
- Grenache Day
September 19
- Big Whopper Liar Day
- Boys’ and Girls’ Club Day for Kids
- International Coastal Cleanup Day
- International Eat an Apple Day
- International Red Panda Day
- International Talk Like a Pirate Day
- Locate An Old Friend Day
- Meow Like a Pirate Day
- Butterscotch Pudding Day
- Dance Day
- Gymnastics Day
- Woman Road Warrior Day
- Puppy Mill Awareness Day
- Responsible Dog Ownership Day
- Software Freedom Day
- Thank a Police Officer Day
- World CleanUp Day
September 20
- Fried Rice Day
- Gibberish Day
- Neighborhood Day
- Pepperoni Pizza Day
- Punch Day
- String Cheese Day
- Wife Appreciation Day
- Women’s Friendship Day
September 21
- Escapology Day
- International Day of Peace
- Miniature Golf Day
- Chai Day
- Farm Safety Day for Kids
- Pecan Cookie Day
- Pause the World Day
- World Alzheimer’s Day
- World Gratitude Day
September 22
- Business Women’s Day
- Chainmail Day
- Dear Diary Day
- International Day of Radiant Peace
- Centenarian’s Day
- Elephant Appreciation Day
- Falls Prevention Awareness Day
- Girls’ Night In Day
- Hobbit Day
- Ice Cream Cone Day
- Legwear Day
- Voter Registration Day
- White Chocolate Day
- Proposal Day!
- The First Day of Fall
- World Carfree Day
September 23
- Celebrate Bisexuality Day
- Innergize Day
- International Day of Sign Languages
- Checkers Day
- Dogs in Politics Day
- Great American Pot Pie Day
- Snack Stick Day
- Restless Legs Awareness Day
- See You at the Pole
- Teal Talk Day
- Za’atar Day
- Education Technology Day
September 24
- Festival of Latest Novelties
- Gallbladder Good Health Day
- Kiss Day
- Lash Stylists’ Day
- Bluebird of Happiness Day
- Cherries Jubilee Day
- Horchata Day
- Punctuation Day
- Remember Me Thursday
- World Maritime Day
September 25
- Binge Day
- German Butterbrot Day
- Hug a Vegetarian Day
- International Ataxia Awareness Day
- Love Note Day
- Math Storytelling Day
- Bakery Day
- BRAVE Day
- Comic Book Day
- Cooking Day
- Crab Meat Newburg Day
- Doodle Day
- Food Service Employees Day
- Lobster Day
- One-Hit Wonder Day
- Psychotherapy Day
- Research Administrator Day
- Tune-Up Day
- Native American Day
- Save the Koala Day
- World Dream Day
- World Pharmacist Day
September 26
- Astronomy Day
- European Day of Languages
- Family Health and Fitness Day USA
- Fish Amnesty Day
- Human Resource Professional Day
- International Lace Day
- International Rabbit Day
- Johnny Appleseed Day
- Lumberjack Day
- Mesothelioma Awareness Day
- Museum Day
- Better Breakfast Day
- Compliance Officer Day
- Dumpling Day
- Ghost Hunting Day
- Hunting and Fishing Day
- Pancake Day
- Public Lands Day
- Seat Check Saturday
- Singles Day
- Situational Awareness Day
- Wildlife Ecology Day
- Record Store Day
- Save Your Photos Day
- Shamu the Whale Day
September 27
- Ancestor Appreciation Day
- Daughter’s Day
- Gold Star Mother’s Day
- Morning Show Hosts Day
- Chocolate Milk Day
- Corned Beef Hash Day
- Crush a Can Day
- World Deaf Day
- World Rivers Day
- World Tourism Day
- Rivers Day
September 28
- Family Day
- Fish Tank Floorshow Night
- Gold Lining Day
- International Right to Know Day
- Drink Beer Day
- Good Neighbor Day
- Strawberry Cream Pie Day
- Read a Child a Book You Like Day
- World Rabies Day
- International Poke Day
September 29
- Broadway Musicals Day
- Confucius Day
- Goose Day
- Michaelmas
- Attend Your Grandchild’s Birthday Day
- Biscotti Day
- Coffee Day
- Mocha Day
- Poisoned Blackberries Day
- VFW Day
- World Heart Day
September 30
- Ask a Stupid Question Day
- Chewing Gum Day
- Extra Virgin Olive Oil Day
- International Blasphemy Rights Day
- International Podcast Day
- International Translation Day
- Hot Mulled Cider Day
- Love People Day
- Mud Pack Day
- PrepareAthon! Day
- Women’s Health and Fitness Day
- Orange Shirt Day
- The Time for Yoga
- Thunderbirds Day
- World School Milk Day
September Content Calendar: Monthly Themes
Let’s take a look at the themes you can use for the month of September. There’s a whole lot. So you’ll definitely find a few that works for your business!
- AKC Responsible Dog Ownership Month
- All American Breakfast Month
- America on the Move: Month of Action
- Animal Pain Awareness Month
- Apple Month
- Attention Deficit Hyperactivity Disorder Month
- Baby Safety Month
- Backpack Safety American Month
- Be Kind to Editors & Writers Month
- BioDiversity Month
- Cable TV Month
- California Wine Month
- Chiari Malformation Awareness Month
- Child Passenger Safety Month
- Childhood Cancer Awareness Month
- Children’s Good Manners Month
- Chili Peppers Month
- Classical Music Month
- Cold and Flu Campaign
- College Savings Month
- Eat Chicken Month
- Ethnic Foods Month
- Fall Hat Month
- Figs Month
- Food Allergy Awareness Month
- Friendship Month (UK)
- Fruit & Veggie Month
- Go Wild During California Wild Rice Month
- Great American Low-Cholesterol, Low-Fat Pizza Bake Month
- Gynecologic Cancer Awareness Month
- Happy Cat Month
- Healthy Aging Month
- Home and Sports Eye Safety Month
- Hug a Texas Chef Month
- Hunger Action Month
- Idiopathic Intracranial Hypertension Awareness Month
- Intergeneration Month
- International People Skills Month
- International Self-Awareness Month
- International Speak Out Month
- International Square Dancing Month
- International Strategic Thinking Month
- International Women’s Friendship Month
- Latino Heritage Month
- Leukemia & Lymphoma Awareness Month
- Library Card Sign-Up Month
- Little League Month
- Million Minute Family Challenge
- Mold Awareness Month
- National Alcohol & Drug Addiction Recovery Month
- Americana Month
- Atrial Fibrillation Awareness Month
- Bed Check Month
- Biscuit Month
- Blueberry Popsicle Month
- Bourbon Heritage Month
- Breakfast Month
- Chicken Month
- Child Awareness Month
- Childhood Injury Prevention Month
- Childhood Obesity Awareness Month
- Cholesterol Education Month
- Coupon Month
- Courtesy Month
- Disaster Preparedness Month
- DNA, Genomics and Stem Cell Education and Awareness Month
- Family Meals Month
- Food Safety Education Month
- Fruit and Veggies: More Matters Month
- Guide Dogs Month
- Head Lice Prevention Month
- Hispanic Heritage Month (September 15: October 15)
- Home Furnishings Month
- Honey Month
- Hydrocephalus Awareness Month
- Italian Cheese Month
- ITP Awareness Month
- Literacy Month
- Mortgage Professional Month
- Menopause Awareness Month
- Mushroom Month
- Myositis Awareness Month
- Organic Harvest Month
- Osteopathic Medicine Month
- Ovarian Cancer Awareness Month
- Pain Awareness Month
- Papaya Month
- Pediculosis Prevention Month
- Piano Month
- Potato Month
- Preparedness Month
- Prime Beef Month
- Prosper Where You’re Planted Month
- Prostate Cancer Awareness Month
- Recovery Month
- Rice Month
- Save a Tiger Month
- Service Dog Month
- Sewing Month
- Shake Month
- Sickle Cell Awareness Month
- Skin Care Awareness Month
- Suicide Prevention Month
- Velociraptor Awareness Month
- Wilderness Month
- Yoga Awareness Month
- Newborn Screening Awareness Month
- One-on-One Month
- Organic Harvest Month
- Pad Awareness Month
- Passion Fruit Month
- Peach Month
- Peas Month
- Pediatric Cancer Awareness Month
- Pet Smile Month (UK)
- Pleasure Your Mate Month
- Polycystic Ovarian Syndrome Awareness Month
- Pulmonary Fibrosis Awareness Month
- Radish Month
- Read a New Book Month
- Save the Koala Month
- Save Your Photos Month
- Sea Cadet Month
- Self-Care Awareness Month
- Self Improvement Month
- Senior Care Health Month
- Shameless Promotion Month
- Sports and Home Eye Safety Month
- STEPtember
- Subliminal Communications Month
- Update Your Resume Month
- Whole Grains Month
- Women’s Friendship Month
- World Animal Remembrance Month
September Content Calendar: Weekly Themes of The Month
Here are some of the weekly themes for the month!
- Health Information and Technology Week: September 21-27
- International Air Ambulance Week: September 5-12
- International Clean Hands Week: September 20-26
- International Deaf Awareness Week: September 21-27
- International Enthusiasm Week: September 1-7
- International Housekeepers Week: September 13-19
- International Interpreters and Translators Week: September 20-26
- International Sand Sculpting Championship: September 25–October 4
- International Week of the Deaf: September 27–October 3
- International Women’s E-Commerce Days: September 20-26
- Line Dance Week: September 14-19
- Mitochondrial Disease Awareness Week: September 20-26
- Adult Day Services Week: September 20-26
- Assisted Living Week: September 13-19
- Ballroom Dancing Week: September 18-27
- Biscuit and Gravy Week: September 6-12
- Buffalo Chicken Wings Days: September 5-6
- Childhood Injury Prevention Week: September 1-7
- Chimney Safety Week: September 27–October 3
- Days of Prayer and Remembrance: September 11-13
- Deaf Dog Awareness Week: September 20-26
- Dog Week: September 27–October 3
- Drive Electric Week (Formerly National Plug In Week): September 26–October 4
- Eczema Week: September 13-21
- Employ Older Workers Week: September 20-26
- Environmental Services Week: September 4-8
- Fall Foliage Week: September 27–October 3
- Farm & Ranch Safety and Health Week: September 20-26
- Farm Animals Awareness Week: September 19-25
- Go-Kart Week: September 20-26
- Health IT and Technology Week: September 23-27 (2020 TBA)
- Historically Black Colleges & Universities Week: September 20-26
- Hispanic Heritage Weeks: September 15-October 15
- Indoor Plant Week: September 20-26
- Keep Kids Creative Week: September 27–October 3
- Love Your Files Week: September 21-25
- Midwifery Week: September 27- October 3
- Nephrology Nurses Week: September 13-19
- Nutrition Week: September 1-7
- Payroll Week: September 7-11
- Postdoc Appreciation Week: September 21-25
- Rehabilitation Awareness Week: September 20-26
- Security Officer Appreciation Week: September 13-19
- Singles Week: September 20-26
- Suicide Prevention Week: September 6-12
- Surgical Technologist Week: September 20-26
- Sweet Corn Week: September 3-7
- Truck Driver Appreciation Week: September 13-19
- Waffle Week: September 6-12
- Wild Rice Week: September 16-22
- Oktoberfest: September 19-October 4
- Paralympic Summer Games: August 25–September 6
- Play Days: September 8-12
- Pollution Prevention Week: September 20-26
- Popcorn Days: September 10-12
- Prostate Cancer Awareness Week: September 20-26
- Remember to Register to Vote Week: September 27-October 3
- Reye’s Syndrome Awareness Week: September 20-26
- Sea Otter Awareness Week: September 27–October 3
- Self-University Week: September 1-7
- Shetland Wool Week: September 26–October 4
- Sobriety Checkpoint Week: September 6-12
- Substitute Teacher Appreciation Week: September 6-12
- Tolkien Week: September 20-26
- US Open Tennis Championships: August 31–September 13
- World Goat Days: September 14-17 (Every 2 years)
- World Hearing Aid Awareness Week: September 27–October 3
- World Reflexology Week: September 20-26
13 Best Video Ideas to Boost your Productivity
Our September content calendar is meant to keep you busy and productive all month long.
But what type of videos should you be making?
Here, we’ve compiled a list of the best performing video styles so you can just model your content after them and maximize your opportunities.
Enjoy!
Fun Facts Slideshows
Here’s an example for Beer Lover’s Day (September 7)
A Top 5 or Top 10 List
Here’s an example for Skyscraper Day (September 3)
A Behind the Scenes Video
Here’s an example from Budweiser, fits perfectly for Drink Beer Day (September 28) and Beer Lover’s Day (September 7)
DIY/How-To Guides
Here’s an example for Sew Be It Day (September 10)
Fun Quotes of the Day
Here’s an example that could work for Fight Procrastination Day
On this Day in History
This idea can work for any day. Just Google up events that happened of the day you’ve chosen and make a slideshow with them.
Here’s an example for September 2.
Expert Q&A Session
This idea can also work for any day. Just get your customers and followers to send in any questions they’d like to ask and then provide answers in a video. Directly answering their questions gives them that sense of belonging, and ultimately helps you earn their loyalty.
Shoutouts
This is another versatile idea and a great way to make your followers feel comfortable.
Here’s an example.
Discussing the Subject of the Day
You can hold an engaging discussion about the event of the day. Here’s an example for Patriot Day (September 11).
Interviews with Pros
This style of content can be created at any time. You can invite and interview a pro in your line of business to offer insights to customers or followers who aspire to join your line of business.
Here’s an example that could fit well with “I Want to Start My Own Business” Day (September 11).
Customer Testimonials
According to Big Commerce, 72 percent of customers agree that good reviews and testimonials increase their trust in any business. Seventy percent say that they even trust reviews from strangers, according to Nielsen.
Get a few loyal customers and have them make short testimonial videos about your business.
Here’s an example.
Tag or Challenge Videos
You can tap into viral challenge videos and even tag your competitors to do the same.
Here’s a compilation of viral, fun challenges that have emerged during the lockdown.
Harmless Practical Jokes
You can let your customers and followers see how fun your workplace is by playing simple, fun, and harmless practical jokes with your workers and partners.
Here’s a compilation from As/Is.
Top 7 Video Marketing Tips to Help you Win
This is the last section of our September content calendar, and we’ll be sending you off with some pro tips to help you make the most of your video marketing campaigns.
Here we go!
Add Local Events: We’ve tried to cover as many relevant events as possible in our September content calendar. However, it would help if you supplemented this compilation with events specific to your region. This is to enable you to dominate in your locale.
Take Advantage of Hashtags: Hashtags are underrated tools. When used right, they supercharge your visibility on the social media platforms. You can use tools like Hashtagify and All-Hashtag to find and examine trending hashtags.
Be Tactical with your CTAs: Don’t forget to include your CTAs at strategic points such as halfway through your video or toward the end.
Use Captions: Using captions in your videos can improve your watch time by 12%, do take that seriously.
Watch Your Competitors: Monitoring your competitors help you stay abreast of new trends in business. There are tools and techniques for doing this. Find out what they’re doing, model after that and do better. That way, you’ll stay one step ahead.
Use Influencers: You may have heard that for every 1 dollar you spend on Influencers, you could get 18 dollars in return. Using influencers in your strategy is a good move for your business.
Do Not Post Raw Footage: Posting raw footage recorded straight from your camera is quite unprofessional unless you’re doing a live video. There are many editing software you can use to do several cool stuff to your videos, such as stabilization, captions, watermarks, color grading, special effects, etc.
This makes your video look well-made and professional, ultimately boosting your credibility in your followers’ presence.
For this purpose, we recommend Animotica. It is pretty easy to use and offers very powerful features that turn a basic video into a masterpiece.
Use Automated Voiceover to Save Time: While it is better to do the voiceovers yourself, sometimes you find that your voice still needs some time and training. During that time, you can always use automated voiceovers. Modern voiceover tools are so good that it’s so hard to tell them apart from actual human voices. Some of the best ones include Lovo, Text2voiceover, and Voicepods.
Conclusion
Which of these events was your favorite? We do hope that our September content calendar will be instrumental as you strive to end this year with a bang.
Are there any plans, suggestions, and confusions you’d like us to know about? Shoot them in the comments!
Here are some bonuses for you:
Cheers!
